Branding Beer

The Ask: Create a beer brand based on something trending that speaks to the target audience (Millennials and Gen Z). Use typography as a tool for expression in marketing communications.

Strategy: Slayed empowers young drinkers to face their "demons", inspired by Demon Slayer. It builds a community ready to overcome challenges and celebrate authenticity.

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Gamification

A mobile game that leads to a free 6-pack

Players swipe to "slay" words for points, with special words offering extra bonuses. The game ends after missing several words.