Wei'z Illustration
"Tap into a world of experience'"
#StoriesforAll
Kindle x Reading Disabilities
The Ask: Create a brand new campaign that “effortlessly” represents diversity and tells their authentic stories.
Strategy: Get readers who suffer from reading disabilities to consider purchasing a Kindle ebook by highlighting Kindle features that help everyone read our favorite stories (no matter the reading disabilities) because stories connect us to the universal emotions we all share
Credits: Amelia Cobb and Yi Gao
What is it like to have reading disabilities?
For children and adults with dyslexia (one example of reading disabilities), letters on a page may appear backward, upside down, jumbled, bunched up, or jumping around.
Larger text, certain fonts, customizable features, and relating the story with images have been found to reduce these symptoms and make reading easier.
